Meet Madison

Founder & CEO

Hi, I’m Madison. An avid equestrian myself and a die-hard camera lover.

For as long as I can remember I’ve been riding ponies and had some sort of camera in my hand. Back in 2012, I was making YouTube videos at the barn on my iPod Touch and connecting with some of the biggest brands in the business. My passion has not changed but the quality of my work sure has.

Now my objectives have shifted — elevating the social content for the best brands in equestrian sport, telling the stories that happen behind the show ring, and showcasing every breath, step, tear, and hug in between.

Meet Yvette

Director of Brand Strategy

Hi, I’m Yvette. Also an avid equestrian, with a passion for strategy and the stories worth telling.

Teaming up with Madison to capture the moments behind the rides — and shape them into content that connects and teaches — is the perfect third act for me, building on two careers spent leading product design strategy teams and, in recent years, designing & teaching college ecology learning experiences. Add my horse, my camper, and a good show venue full of riders and their communities, and honestly, what could be a better!